Digital Transformation In Retail: Are You Ready?

An exclusive online discussion for marketing & digital leaders across the United States

This informative panel discussion by Essential Accessibility featured insight and perspective from digital commerce leaders, including e-commerce giant BigCommerce. We’ll discuss the latest e-commerce trends, and explain how to effectively undergo a retail digital transformation to offer experiences that exceed expectations.

Industry experts opened the session with a primer on the state of digital commerce and highlight how COVID-19 has accelerated the need for digital transformation in order for brands to offer seamless online experiences. 

The virtual masterclass lasted for approximately 1 hour and brought together 50 senior marketing professionals for a joint discussion, with additional discussions in smaller breakout sessions. Our discussions are designed to be very inclusive and interactive, ensuring to leverage the wealth of experience from your senior peers.

Digital Transformation In Retail: Are You Ready? 

Global e-commerce sales are expected to reach $4.2 trillion by the end of 2020, accounting for 16% of total retail sales – if you’re still offering your customers the same outdated experiences, you’re missing out. 

With more and more customers turning to online shopping, now is the time to revamp your digital storefront and tap into this tremendous market potential. How can your organization effectively transform and offer retail experiences that will keep customers coming back? 

  • What are the latest e-commerce tools and technologies?
  • How can digital transformation impact and improve all areas of your business?
  • Where do most brands go wrong?
  • How can companies incorporate accessibility to further amplify experiences and ensure all customers can engage with their brand?

MaryAnn Bekkedahl, SVP at BigCommerce

MaryAnn is an E-commerce, technology and media executive who holds a decorative success in sales, marketing, business development, and strategic planning. She holds a deep background on a number of skills such as global business development, strategic direct enterprise sales leadership and e-commerce innovation.


Andrew Chung, VP at eSSENTIAL Accessibility

Andrew’s role as the Vice President of Product at Essential Accessibility requires him to innovate the company’s product strategy and vision. His main objective is to assist clients in creating a more inclusive and holistic digital experience. Andrew holds a Masters Degree in Management Science, focusing on corporate strategy and decision making. Apart from this he also holds a bachelors degree in Computer Science and Business.

2:50 pm: Participants to check-in online

3:00 pm: Welcoming Address

3:10 pm: Panel Discussion – E-commerce for a New Era

3:25 pm: Breakout Rooms

4:00 pm: Summary of Breakout rooms and Q’n’A

eSSENTIAL ACCESSIBILITY is a pioneer for instant impact fueled by its rapid accessibility statement creation process and assistive technology application. Their digital accessibility platform helps industries worldwide understand the benefits of customer experience. 

They are at the forefront of helping organizations create inclusive web, mobile and product experiences by means of digital accessibility testing, evaluation and remediation. Their focus is to make digital platforms more accessible and welcoming to people of all abilities.

  • Founder of Musicflow
  • Founder at NiftyLane
  • Founding Member & Sr. Associate at Dragonfly
  • Co-Founder & CMO at PredictivEye
  • CEO at Innovate Marketing
  • CEO at Modishstore
  • CTO at Meiotic Inc
  • CTO at HARBOR 
  • CRO at Doddle
  • CRO at Whereoware
  • Head of Marketing at Timbuk2
  • Head of eCommerce at Untuckit
  • Sr. Director of eCommerce at Simple Mills
  • Director of eCommerce at Cedar House
  • Director of eCommerce at Rouses Markets
  • Director of eCommerce at Allegion US
  • Director of eCommerce at Elevn:59
  • Director of eCommerce at Walmart eCommerce
  • Director of Marketing at Compare Foods
  • Director of Digital Marketing at Spencers TV & Appliance 
  • Director of Retail Strategy & Development at Guthy-Renker
  • Associate Director of Digital and E-Commerce Marketing at Ansell
  • President of Miro North America at Miro Home
  • President at Farrell Retail Solutions
  • VP of eCommerce at Reprise Digital
  • Sr. Manager of eCommerce at Trends International 
  • Sr. Manager of Business Development at Samsung Electronics America
  • Manager of Projects at UPproach
  • Manager of eCommerce at Ansell
  • Manager of eCommerce at The Foundation
  • Manager & Strategic Partner at BigCommerce
  • Manager of Medical Cannabis & operations support at Well.ca
  • Manager of Retail Compliance at LT Apparel Group
  • Principal at Tacit Knowledge
  • eCommerce leader at Nestle Waters North America
  • eCommerce Marketing Specialist at Ansell
  • eCommerce & Amazon Marketing Specialist at eCommerce

Friday, 10th of September, 2020

3:00 PM (GMT-4)

Hosted by:

Martie BautistaDigital Transformation In Retail: Are You Ready?