The Digital Marketing Leaders’ Virtual Roundtable

An exclusive online discussion for Digital Marketing leaders in Thailand

Hosted by Insider, The Digital Marketing Leaders’ Virtual Roundtable offered an intimate online forum for Digital Marketing leaders from prominent firms in Thailand. 

Our discussions are designed to be very inclusive and interactive, ensuring to leverage the wealth of experience from your senior peers.

New Digital Behaviours In An Off(N)Line World 

Research shows that it takes an average of 20 to 30 days to form a new habit and 66 days to make it a more permanent change and, for many parts of the world, life in quarantine has lasted more than 60 days.

With the pandemic affecting how customers interact with brands both in-person and online, net new digital behaviours and new personas are emerging. Now is the time for brands to build flexible digital capabilities, adaptable enough to meet an ever-changing range of future possibilities.

  • How can a robust customer engagement strategy and having the right technologies in place help companies orchestrate contextually relevant experiences across channels and reboot their brand?
  • How can businesses optimise their marketing spend in a world of budget cuts by prioritising customer engagement rather than putting all your eggs in the same basket?
  • How can a hybrid OFF(N)LINE strategy help meet changing demands and make brands stand out?
  • How are brands turning to AI to pivot smarter and faster?

2:20 pm: Guests to check-in online
2:30 pm: Welcome by The Ortus Club and short address from Insider
2:45 pm: Discussion instigated by the moderator and continued by the group
4:00 pm: Discussion brought to a close and guests are encouraged to continue networking

Insider is the first integrated AI-Powered Growth Management Platform recognized by global brands across retail, travel, media finance & banking, automotive, eBetting and more. The company works with over 19 countries, helping marketers grow by delivering consistent and personalized experiences across channels.

Wednesday, 16th of September, 2020

2:00 PM ICT

Attended by:

CEO & Co-Founder at Frank
CEO at AXA
CMO at Roojai.com
FSVP at Kasikorn Bank
Head of Customer Experience & Insights at AXA Insurance Thailand
VP of Customer Relations Manager at Siam Commercial Bank
Sr. Advisor at DTAC

Hosted by:

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Martie BautistaThe Digital Marketing Leaders’ Roundtable