The CX Dinner

An exclusive dinner discussion for C-level Executives and CX Leaders of prominent firms in London

AI in the Marketing Stack

 

Consumers still find digital ads annoying, not adding value and infringing on their privacy. Recent research shows that SEM, Web and Mobile ads are avoided more than other ads. With all the technology available, consumers expect brands to get it right, especially online. The reality is, whatever brands are doing today, they haven’t nailed the challenge of delivering consumer-centric digital marketing, i.e. ads that each consumer finds relevant. And it carries a price, the more annoying digital ads are, the more the brand equity diminishes.

We will be discussing:

  • Which companies are doing well in their digital marketing efforts?
  • What is your company doing in terms of personalising your digital customer engagement?

6:30 pm: Arrival of guests and reception
7:00 pm: Welcome by The Ortus Club and short address from [24]7.ai
7:10 pm: Discussion instigated by the moderator and continued by the group
7:45 pm: Starters served
8:00 pm: Discussion brought to a close and guests are encouraged to continue networking
9:00 pm: Change of seats before dessert

The Delaunay, London
55 Aldwych, London WC2B 4BB, UK

Thursday, 25th of October 2018

The Delaunay, London

Attended by:

CIO at The Engine Group
Global Director of Data Strategy at PHD Media
Managing Director of Planning & Analytics at Mindshare World
Head of Business Strategy at Publicis Media
Chief Creative Officer at Geometry
Chief Development Officer of Europe at Mirum Agency
CIO at Project: WorldWide
Head of Digital Display at Wavemaker
Global Head of Innovation Programmes at MediaCom
COO at MediaCom
Director, Digital & Business Lead at Havas
CEO at Dare
Director of Performance at m/SIX
Consulting Principal of Digital Transformation at Ogilvy Consulting
Head of Customer Experience at Total Media
Chief Data Officer at GroupM
COO of Europe at Mirum Agency
Director of Experience at Dare
Chief Experience Officer at Isobar
Executive Director, Head of Data & Effectiveness at OMD
Executive Director, Platforms and Engineering at iProspect
Head of Data & Platform at m/SIX

Hosted by:

Mara Dela PazThe CX Dinner