The Marketing Leaders’ Virtual Roundtable

An exclusive online discussion for Marketing Leaders in Asia Pacific

A virtual roundtable for senior Marketing leaders in APAC on “Customer Retention During Times of Disruptive Change“. As well as hearing from other marketing leaders about their experiences and challenges at this difficult time, participants will have the chance to share and gain insights on their own challenges.

If you are a senior Marketing leader or decision maker from an enterprise company and are currently going through customer retention challenges, this is a great virtual forum for you.

You can find some pictures and videos of past events on our Instagram page: @ortus.club. All discussions abide by the Chatham House Rule.

Marketing leaders and senior decision-makers from enterprise companies in the APAC region.

Job titles include: CEO, CMO, Head of Marketing, Head of Product, and others

Please note, attendance is by invitation only and is complimentary for those invited.

Customer Retention During Times of Disruptive Change

With the current COVID-19 outbreak, CMOs and marketing leaders across the globe are having to rethink their strategies and plans. This is particularly the case for B2C companies which are already feeling the effects of volatile consumer incomes, limited mobility and growing uncertainty caused by international quarantines.

Organisations must be proactive to meet customer expectations and maintain healthy customer relationships, as market behaviour is highly unexpected in these times of crisis. This means adapting CX plans accordingly by showing empathy for customers and helping employees deliver exceptional services.

  • What are some of the hurdles and challenges marketing leaders are facing as a direct result of the global pandemic?
  • How can organisations recalibrate their CX efforts in response to this crisis?
  • How can organisations cut on costs while remaining efficient on the CX front?
  • What effects will the crisis have on the future of marketing? Have Marketing Leaders’ outlooks changed?

10:50 am: Participants are encouraged to log in to the virtual room.

11:00 am: Welcome by The Ortus Club and a short address from the hosts, CleverTap

11:15 am: Discussion instigated by the moderator and continued by the participants, “Customer Retention During Times of Disruptive Change”

12:30 pm: Discussion brought to a close and end of virtual discusion.

CleverTap is the leading customer engagement and retention platform that helps brands maximize user lifetime value. Consumer brands around the world representing over 8,000 apps—including Vodafone, Star, Sony, Discovery, Fandango LATAM, Carousell, and Gojek—trust CleverTap to help them improve user engagement and retention thereby growing long term revenue.

  • CMO at TrueMoney
  • Co-Founder at Fave
  • Co-Founder at StickEarn
  • VP Business & Product Partnership Integration at OY! Indonesia
  • Head of Digital Marketing at Santara
  • Head of Marketing Solutions and Partnerships at ZALORA Group
  • Head of Operations at iCar Asia
  • Head of Product at FatSecret
  • General Manager, Thailand at Brankas

Hosted by:

Tuesday, 21st of April 2020

11:00 AM – 12:30 PM (GMT +8)

Apply to attend The Marketing Leaders’ Virtual Roundtable.
Alternatively, you can register by emailing Gillian Mamaclay (gillian@ortusclub.com).